BOHO DÉCOR Digital Marketing Campaign
Date
April 2024 - August 2024
Roles
PR and Marketing Intern, Content Marketing Specialist
Skills
Content Marketing, Social Media Management, Digital Strategy, Project Management
During my 5-month internship at BOHO DÉCOR, one of Vietnam's most notable interior design companies, I spearheaded a comprehensive digital marketing transformation. The goal was to significantly increase online visibility, drive website traffic, and enhance brand engagement across digital platforms.
Challenge
BOHO DÉCOR needed to strengthen their digital presence in a competitive interior design market. With only 400 daily website visits and limited social media engagement, the company required a strategic approach to reach their target audience and showcase their premium interior design services effectively.
Solution
I developed and executed monthly communication plans focused on content marketing and social media strategy. This included creating engaging visual content that highlighted BOHO's design expertise, managing social media campaigns, and supervising project descriptions that led to BOHO's participation in the prestigious Vmark Design 2024 competition in Ho Chi Minh City.
Results
Doubled website traffic from 400 to 800 daily visits within 4 months
Improved average session duration by 53% (from 78 to 120 seconds)
Gained 1,000 new social media followers
Achieved 100K+ reach and 40K+ engagement across social platforms
Successfully positioned BOHO for Vmark Design 2024 competition participation
"Hayden's strategic approach to our digital marketing transformed our online presence. The significant increase in website traffic and engagement directly contributed to our business growth and brand recognition."
BOHO DÉCOR
Marketing Team at BOHO DÉCOR